1/9/2023 0 Comments Evoke emotion![]() The lines are soft and the image is familiar – it doesn’t do much to evoke a strong visceral reaction. And finally, the ultimate expression of sadness, which is grief.Īugust Heyn’s painting, Bored with Lessons, uses fairly muted colors, but is rich in its detailed depiction of three boys. ![]() ![]() The following three images illustrate varying degrees of sadness. ![]() Using Plutchik’s Wheel of Emotions, we can analyze the emotional impact of an image on the human psyche, and identify which emotions it is attempting to portray, and to elicit in the viewer. For example, red is often used to show power or anger while blue can be employed to promote calm or sadness. We can use the typical associations that people have with color to inspire a feeling or assign a value. Proximity: Objects that are physically close are part of a groupĬolor is another way we can manipulate the viewer’s emotional reaction to the images we create. Similarity: Similar objects are part of a groupĮnclosure: Objects surrounded by a boundary go togetherĬontinuation: Our eye creates a path of motion from one object to anotherĬlosure: Our eye completes incomplete objects We can leverage the Gestalt Principles, which remind us that “the whole of something is more important to our understanding than the individual parts.” These principles help us to understand how a person will interpret what they see in an image. By employing the principles of perception as well as the tools of design, we can create images that bring about varying intensity of emotion. That transition from consumers to producers is much harder to teach, and requires an extensive amount of practice and feedback in order to get it right.Įmotion is something that we can work to convey in our own images if we want to tell powerful stories. However once we learn to read, we do not automatically become good. You start out by teaching the elements of language – the letters, grammatical rules, and sentence construction. The leap is similar to that of someone learning to read. However there is a big difference between our ability to interpret images, and our ability to create visual stories. It is possible to study and better understand the three ways in which we respond to images, as well as some of the guiding principles of Gestalt psychology and the elements of visual communication. Where a group of people will likely have a similar visceral reaction, the reflective reaction is the point at which the group starts to diverge and people form their own opinions on what they are seeing. Finally, we have a reflective response, which requires self-examination and connection with our own experience and culture. We also have a behavioral reaction to what we see, where we begin to take our interpretation a bit deeper, based on our learned behavior. This reaction comes from our biology, from the place that interprets danger versus safety. Our first reaction to an image happens on the visceral level, which is our immediate, “gut” reaction. Using these principles, we can begin to deconstruct the elements that make up an image.īut we also have to understand how our own interpretation plays into our perception of what we see. Visual literacy helps us to understand what we are seeing, based on an understanding of principles of color and style, as well as the Gestalt principles such as proximity, simplicity, similarity, and continuity. Visual literacy is the ability to interpret images that we see, to make meaning out of the carefully assembled shapes, lines, and colors. Can we teach people how to be effective digital storytellers?
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